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Keywords: Choice-based conjoint analysis
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 6–21.
Published: 29 April 2025
..., such as gender, age, place of residence, level of education or their households' net income. Additionally, a few questions regarding the importance of sports and the Olympic Games and the Football World Cup for the respondents were asked. Moreover, a choice-based conjoint analysis has been included which...
