... loyalty, increasing alienation or even the exit of soccer fans. The existing state of research on the subject is incomplete and characterized by contradictions. Against this background, this study examines the relationship between German soccer fans and their favorite clubs, with a particular focus...

...Guillaume Bodet; Hui (Eric) Geng; Nicolas Chanavat; Chengcheng Wang Purpose The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual...