Keywords: Cluster analysis
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Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2024) 14 (2): 188–210.
Published: 31 October 2023
... (UEFA) Financial Benchmarking Reports, transfermarkt.de and related sources for the period 2015 to 2018. K-means cluster analysis, using the Euclidean distance approach, was employed to develop clusters based on revenue sources over a four-year average. Findings The paper presents...
Journal Articles
Sport, Business and Management: An International Journal (2019) 9 (2): 134–145.
Published: 13 September 2018
.../methodology/approach Participants comprised a convenience sample of 356 participants using sports wearable devices in South Korea. Cluster analysis was performed to identify clusters of sports wearable users based on their TR (i.e. motivating and inhibiting beliefs regarding technologies). Analysis...
Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2016) 6 (1): 76–96.
Published: 14 March 2016
...Young Hoon Kim; Jen L. Duncan; Tun-Min (Catherine) Jai Purpose – The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on motivations, satisfaction, and demographic characteristics...

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