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Keywords: Co-creation
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Journal Articles
Service quality models in the context of the fitness industry
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (3): 360–382.
Published: 11 July 2016
.... Design/methodology/approach – The paper critically reviews generic and industry-specific models of service quality in the fitness industry. The examination of the models is intended to identify the role that the perspective of customers and the dynamics of service co-creation play in these models...
