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Keywords: Colin Kaepernick
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Journal Articles
The moderating role of consumers' ad perception in athlete endorsement effectiveness
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 535–555.
Published: 09 August 2021
... perception Persuasion knowledge model Colin Kaepernick In commemorating its 30th “Just Do It” anniversary, Nike featured Colin Kaepernick in its advertising campaign. As a result of taking a knee to protest against social inequality, Colin Kaepernick emerged as both a polarizing figure...
