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Keywords: Commercial success
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (2): 197–215.
Published: 08 May 2017
... penetration theory, is to analyze the economics behind such goals and examine the association between team performance, commercial success, and social media followers in professional team sports. Design/methodology/approach A data set relating to 20 European professional football clubs that combines...
