... of club business, commercialization of the club, privatization, investment and ownership, strategic communication plan, financial management and management instability, promoted the economic sustainability of football clubs and improved their financial performance. Originality/value This study...

...Erik Winell; John Armbrecht; Erik Lundberg; Jonas Nilsson Purpose The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports. Design/methodology/approach In doing this, the authors performed a structured...

... industry background involves roles within market research and brand development and his research interests include the commercial impact of sport and ownership models within professional sports teams. His favourite sports are football, cricket and tennis. David Cook can be contacted at: ab5622...

..., a new commercial logic coexists alongside this, leading to institutional pluralism. Research limitations/implications The paper outlines the governance implications of institutional pluralism of football clubs; thus opening up new perspectives for future research on clubs’ governance. It does...