... of club business, commercialization of the club, privatization, investment and ownership, strategic communication plan, financial management and management instability, promoted the economic sustainability of football clubs and improved their financial performance. Originality/value This study...

...Erik Winell; John Armbrecht; Erik Lundberg; Jonas Nilsson Purpose The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports. Design/methodology/approach In doing this, the authors performed a structured...

...David Cook Haigh, G. Uncertain Corridors: Writings on Modern Cricket London Simon Schuster Publishing 2014 323pp. 1-47113-280-3 9.99 © Emerald Group Publishing Limited 2015 --> Marketing Governance Commercialization Cricket T20 Gideon...

..., a new commercial logic coexists alongside this, leading to institutional pluralism. Research limitations/implications The paper outlines the governance implications of institutional pluralism of football clubs; thus opening up new perspectives for future research on clubs’ governance. It does...