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Keywords: Competitive performance
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (2): 138–154.
Published: 19 July 2011
... that higher‐performing companies make a greater use of marketing research in their planning activities. © Emerald Group Publishing Limited 2011 Australia New Zealand Strategic marketing planning Sport organizations Competitive performance Golf In Australasia (Australia, New Zealand...
