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1-5 of 5
Keywords: Consumer behavior
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 22–42.
Published: 05 May 2025
... a coach’s gender influences their leadership style (Andrew and Hums, 2007). 21 10 2024 15 02 2025 09 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Women’s sport Gender equity Consumer behavior Latent profile analysis...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
... Merchandise Branded merchandise Athlete logos Logos Experimental design Prolific Consumer behavior Co-brand Signaling theory Spillover effect ANCOVA Zack Paul Pedersen can be contacted at: zapeders@ttu.edu 28 06 2022 30 03 2023 30 03 2023 For sport entities seeking...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 493–514.
Published: 19 July 2021
... 2021 15 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Price bundling Scarcity Discount framing Spectator sport Willingness to pay Consumer behavior Ticket pricing Purchase intention Mixed bundling Although a bundle...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (1): 54–71.
Published: 20 August 2020
... 29 05 2020 04 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only E-commerce Digital transformation Purchase decision CRM Consumer behavior Licensed sports merchandise The worldwide licensed sports merchandise (LSM...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (4): 424–439.
Published: 12 September 2016
... of sponsorship networks on consumer behavior. Findings Based on a review of the multiple sponsorships literature, the authors propose an innovative theoretical framework and a set of research propositions. The model considers simultaneously the potential relations between sponsors, sponsees and ambushers...
