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Keywords: Consumer response
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–17.
Published: 11 September 2026
... in shaping consumer responses to CSR initiatives. Design/methodology/approach Two web-based experimental studies were conducted using a hypothetical sporting goods company. Study 1 employed a repeated-measures design to examine the effects of high versus low company-cause fit. Study 2 investigated...
