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Keywords: Consumption
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Journal Articles
NFL fans' identity and consumption behavior by gender
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 125–142.
Published: 10 August 2020
..., their apparel consumption patterns and supportive behaviors of NFL teams and their observations and perceptions of female versus male fans' participation. Both researchers conducted the interviews of the 18 participants to the point of data saturation (Charmaz, 2006), one in the Northeast, the other...
