.... For that purpose, a content analysis of 1,405 Instagram photographs of all WNBA players active in the 2020 and 2021 seasons was conducted. Findings Results indicated that the majority of pictures posted were of the athletes’ athletic-selves (51.89%) and personal lives (37.30%). Concerning their self...

... of this paper is to produce a content analysis examining the first century of SBM articles in order to map out what this outlet has published, and to what extent the journal has achieved the objectives set out in the first issue. Design/methodology/approach This paper employs a content analysis...

... on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans. Design/methodology/approach – A content analysis was used...