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Keywords: Corporate branding
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (1): 8–18.
Published: 15 March 2013
...Abel Tasiyana Kahuni; Jennifer Rowley Purpose The purpose of this article is to explore the corporate brand‐web associated with the TOYOTA F1 Racing Team in order to exemplify existing theoretical discussions of the brand‐web concept and contribute to insights towards developing understanding...
