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Keywords: Creative destruction
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 104–121.
Published: 08 August 2025
... perspectives to examine the rise of the sportainment ecosystem. Anchored in Schumpeter’s notion of creative destruction, it analyses how cycles of innovation have disrupted traditional sport structures. Viability is framed not merely as commercial or financial success but as a multidimensional construct...
