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Keywords: Cross-national survey
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 22–42.
Published: 05 May 2025
... Sports Cross-national survey Pascale Marceau can be contacted at: marceau.pascale@uqam.ca Women’s sports are experiencing growing popularity, marked by an unprecedented consumer enthusiasm and support (Nielsen, 2023). Despite this enthusiasm and the importance of women’s sports...
