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Keywords: Customer engagement
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 378–405.
Published: 18 June 2025
...Clive Chifamba; Weng Marc Lim; Julian Michael Vieceli Purpose Despite the growing recognition of customer engagement in academia and industry, its application in participant sports remains significantly underdeveloped, especially when contrasted against the extensive attention dedicated...
