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Keywords: Destination branding
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–20.
Published: 17 March 2026
...Lakhvinder Singh; Dinesh Dhankhar; Dinesh Kumar; Yogesh Dahiya Purpose This study evaluates the interrelationship of event management on sustainable tourism and destination branding in the context of the Indian Premier League (IPL), a major sports event in India. Design/methodology/approach...
