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Keywords: Destination image
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Journal Articles
Travel motivation for cultural experiences and changes to perceived destination image: insights from international sport tourists at a marathon event
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (5): 567–592.
Published: 12 September 2025
...Shiro Yamaguchi Purpose This study aims to examine changes in destination image among international sport tourists and compare the influence of travel motivation for cultural experiences on destination image before and after participation in a sporting event. Design/methodology/approach Using...
