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Keywords: Digital innovation
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Journal Articles
Non-fungible tokens in European football: financial opportunities and governance challenges
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–17.
Published: 19 June 2026
... for fan trust and institutional legitimacy. Greater transparency and clearer governance arrangements may help align digital innovation with supporter expectations. Originality/value By integrating financial analysis with fan discourse, this study offers one of the first systematic examinations of NFTs...
