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Keywords: Digital media
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Journal Articles
International orientation of professional football beyond Europe: A digital perspective on the global reach of English, German and Spanish clubs
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (1): 97–114.
Published: 12 April 2019
...A. Carolin Fleischmann; Martin Fleischmann Purpose The purpose of this paper is to investigate how professional football clubs from the English Premier League, German Bundesliga and Spanish Primera División use digital media to expand their international reach in emerging football markets (EFM...
