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Keywords: Digital transformation
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Journal Articles
Club fan shop or not? A conjoint analysis of online jersey purchase behavior
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (1): 54–71.
Published: 20 August 2020
... re-use rights only E-commerce Digital transformation Purchase decision CRM Consumer behavior Licensed sports merchandise The behavior of consumers online, like the purchase decision-making process in e-commerce, is a contemporary but complex phenomenon that is affected...
