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Keywords: Digital value co-creation
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Journal Articles
Sport, Business and Management: An International Journal (2021) 11 (1): 10–27.
Published: 18 August 2020
... Publishing Limited Licensed re-use rights only Digital resources Digital value co-creation Service dominant logic Sport value framework Experiential computing The 100 m Olympic final, the half-time show of the Super Bowl, and the opening game of the FIFA World Cup have one thing in common...

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