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Journal Articles
Professional football clubs retail branding strategies
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (5): 579–598.
Published: 14 November 2016
... in football club brand equity. It suggests initiating intermediaries in the distribution channels to build brand equity thus enabling clubs to become more responsive to consumer demand. Originality/value This is the first paper to look at retail branding strategies of professional football clubs...
