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1-3 of 3
Keywords: Effectiveness
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (3): 342–362.
Published: 18 October 2021
...Aurélien Francois; Nadine Dermit-Richard; Daniel Plumley; Rob Wilson; Natacha Heutte Purpose This paper analyses the effectiveness of UEFA's Financial Fair Play (FFP) under the break-even requirement. Design/methodology/approach Data was collected from English and French football clubs...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2014) 4 (1): 6–25.
Published: 04 March 2014
... experimental studies. Equally, this study compares the brand equity-building effectiveness of sponsorship for two sponsors, which differ on a range of contextual factors that impact upon sponsorship success. Equally, some studies have provided evidence of sponsorship's ability to increase brand loyalty...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (4): 285–296.
Published: 07 October 2013
... concerned that it could promote conflict and lower employee morale, which might impact negatively on organizational cohesiveness and performance. Indeed, when Grusky (1963) went about to study the effects of succession his hypotheses were rather negatively framed. He proposed that high rates of succession...
