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Keywords: Electronic commerce
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (2): 118–126.
Published: 10 May 2013
... Publishing Limited 2013 Web sites Electronic commerce Attitudes Consumer behaviour Hierarchy of effects Sports United States of America The purpose of this paper is to examine sports web sites and their role in influencing fans’ attitudes and intentions. We develop a measure...
