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Keywords: Emerging markets
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Journal Articles
International orientation of professional football beyond Europe: A digital perspective on the global reach of English, German and Spanish clubs
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (1): 97–114.
Published: 12 April 2019
... at: carolin.fleischmann@marshall.usc.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Football Internationalization Emerging markets Digital media Internationalisation is a key success factor for European professional football clubs, who...
Journal Articles
The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (5): 499–519.
Published: 14 November 2016
... be contacted at: daniel.maderer@fau.de © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Fans Emerging markets Brand loyalty Football Brand associations With Europe’s most relevant football markets such as Germany, England, Spain...
