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Keywords: Engagement
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Journal Articles
Developing flourishing among employees in the college sport workplace
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 647–665.
Published: 17 August 2021
... leadership on job engagement and then flourishing. The model is grounded in the Human Resource Development (HRD) paradigm to extend the literature on positive performance outcomes in sport organizations. Design/methodology/approach Quantitative methods were used to analyze the data. Altogether, 282...
Journal Articles
How fans are engaging with baseball teams demonstrating multiple objectives on Instagram
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (2): 216–232.
Published: 08 May 2017
...Joon K. Kim; Kevin Hull Purpose Using uses and gratifications theory as a guide, the purpose of this paper is to examine how fans are engaging with Major League Baseball (MLB) teams that are utilizing Instagram postings to demonstrate sporting, business, and social objectives. Design...
Journal Articles
Engaging fans through social media: implications for team identification
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (3): 199–217.
Published: 13 July 2015
... on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans. Design/methodology/approach – A content analysis was used...
