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Keywords: Event leveraging
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (1): 19–36.
Published: 07 March 2022
...Daichi Oshimi; Shiro Yamaguchi Purpose This study extends the event leverage model and applies the community development theory to explore how event managers can leverage recurring, non-mega sporting events for sustainable socio-economic development. Design/methodology/approach The authors...
