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Keywords: Exchange theory
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (5): 477–494.
Published: 13 June 2019
... brands supporting an event at a variety of different levels. Survival analysis Sponsorship Analytics Football English Premier League Exchange theory However, despite its importance in the financing of sport organizations’ continuing operations, the accurate forecasting of future...
