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Keywords: Eye tracking
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Journal Articles
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 213–227.
Published: 09 August 2022
...Behnam (Abdolreza) Oboudi; Alireza Elahi; Hossein Akbari Yazdi; Do Young Pyun Purpose In recent years, neurophysiological tools have been vastly applied in sport marketing research. Eye tracking, a pervasive sensor technology, has received a growing interest to examine the effects of advertising...
