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Keywords: Fan–player bonding
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Journal Articles
The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 141–160.
Published: 19 July 2022
... for merchandise sales as the dependent variable of fan consumption. The control variables were age, gender (male = 1, 0 otherwise), and whether an individual has children. Findings The key independent variables of attending special events and fan–player bonding were both found to have a statistically...
