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Keywords: Fan circle culture
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 427–442.
Published: 17 June 2025
... qualitative data from open-ended questions. Design/methodology/approach This study examines the integration mechanism of sports celebrity intellectual property and fan circle culture in sports tourism context, developing an integrated framework to investigate relationships among sports athlete charisma...
