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Keywords: Fan identification
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 427–442.
Published: 17 June 2025
..., fan identification, expected perceived experience value and purchase intention, with fan circle environment as a moderating variable. Findings Results show that sports celebrity charisma influences purchase intention through multiple pathways. Unexpectedly, intense fan circle environment weakens...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 141–160.
Published: 19 July 2022
... of this research effort. Fan identification was found to be a key driver of game attendance (Kim et al., 2019). Also, community relations initiatives (Chen and Lin, 2021) and special events (Boyd and Krehbiel, 2006) were found to impact attendance intentions and actual attendance, respectively...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 164–184.
Published: 14 August 2020
... the failure of their favorite team. The second study suggested that team performance and game venue yielded both main and joint effects on sponsor brand trust and loyalty. Moreover, fan identification mediated the joint effects of team performance and game venue on both sponsor brand trust and loyalty...
