... 05 2026 08 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Behavioural Science Fandom Loyalty Heuristics Empirical research Sport fans Sport Marketing In 2025, the global revenue of the sports industry measured...

... (in this context, rising ticket prices and thus more difficult access to the stadium are cited in particular) by creating other activities and experiences that allow them to maintain their fandom (Tinson et al., 2023). A study by Busse and Damiano (2019) examines the extent to which the dynamics...

... the needs of millennials, football cannot be successful in the future. This research seeks to understand how millennial football fandom (sport, not team) in Australia impacts football participation, whilst empirically examining the impact of football video games (FVGs). Design/methodology/approach...

... with other factors such as temperature, precipitation and day of week also impacting no-shows. These findings in European football assist in shaping the sporting context of STH decision-making and attendance across all sports but leave many variables unexplored. Advocacy Fandom Loyalty Sales...