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1-4 of 4
Keywords: Fandom
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–27.
Published: 23 July 2026
... communication and call to action communication strategies. The robust experimental methods presented in the review could be replicated within a Sport Marketing context. Behavioural Science Fandom Loyalty Heuristics Empirical research Sport fans Sport Marketing In 2025, the global revenue...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 66–83.
Published: 28 April 2025
... Dissatisfaction Emotion Estrangement Fandom Football Loyalty Participation Supporter As one of the most important stakeholders, fans are essential for the future of sport. They invest time, money and passion in their relationship with fan objects (Senaux, 2008 ; Winell et al., 2023...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (3): 443–463.
Published: 20 February 2024
... the needs of millennials, football cannot be successful in the future. This research seeks to understand how millennial football fandom (sport, not team) in Australia impacts football participation, whilst empirically examining the impact of football video games (FVGs). Design/methodology/approach...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (3): 335–358.
Published: 27 May 2020
... 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Advocacy Fandom Loyalty Sales Regression Segmentation Primary market In National Collegiate Athletic Association (NCAA) football in the United States, ticketing revenues...
