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Keywords: Fit
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–17.
Published: 11 September 2026
...Cindy Lee; Hyejin Bang Purpose This study examines corporate social responsibility (CSR) fit as a two-dimensional construct by distinguishing between company-cause fit (organizational congruence) and consumer-cause fit (personal congruence). It aims to clarify the roles of these two types of fit...
