... Football France In the sports industry, co‐branding between sports teams and equipment manufacturers is starting to garner some attention. Kwon et al. (2008, p. 170) emphasize that “sport consumers’ attitudes toward licensed apparel is partially determined by their attitudes toward...

...Harald Dolles; Sten Söderman; Benoît Senaux Purpose The purpose of this paper is to analyse the increasing commercialisation of professional football in France, and its implications for clubs’ governance and management. Design/methodology/approach A historical analysis using a narrative...