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Keywords: Germany
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Journal Articles
Micro and macro level determinants of sport participation
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2012) 2 (1): 51–68.
Published: 16 March 2012
... Emerald Group Publishing Limited 2012 Germany Sports Citizen participation Cities Hierarchical linear model Multi‐level analysis Sport activity Sport facilities Sport infrastructure Physical activity Regular sport participation has several positive effects on, e.g. individual health...
Journal Articles
Memorization of sport sponsorship activities: the case of the German Bundesliga
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (3): 284–293.
Published: 11 October 2011
... the participant's demographics were requested. © Emerald Group Publishing Limited 2011 Germany Sport sponsoring Sponsorship effectiveness TV exposure Sponsor memorization Consumer behaviour Brands Logos While several marketing communication tools like advertising and promotion still...
