...Robbie Matz; Adam G. Pfleegor; Allison Brooke Smith Purpose Increased hitting distance due to technological advancements in golf have rendered traditional courses obsolete for elite players. This has resulted in the lengthening of courses and expanding footprints. Therefore, technology has been...

...Kirstin Hallmann; Pamela Wicker Purpose – Although participation in golf has increased in several countries and is associated with an evolving golf industry, research on golf and golf players is rather limited. Therefore, the purpose of this paper is to analyse the sport-related expenditure...

... and weaknesses in a single number. Originality/value Previous literature has mentioned the gap between statistics and success in golf. For the first time, possible reasons behind this divergence are identified in this paper. © Emerald Group Publishing Limited 2012 Golf Performance measures...

...Ron Garland; Roger Brooksbank; Wayne Werder Purpose The purpose of this paper is to examine the extent to which strategic marketing planning is carried out by Australasian golf clubs and the impact such planning has upon their business performance. Design/methodology/approach A research...