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Keywords: Golf industry
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (2): 154–170.
Published: 16 August 2021
..., and brand loyalty with sport products. Therefore, this study examined these relationships with golf club products in the golf industry. Design/methodology/approach Data were collected from golf players in South Korea (n = 386) through online surveys. Structural equation modeling (SEM...
