... to recognition heuristic). Researchers have continued to understand consumer behaviour using methods and approaches of the seminal authors of Behavioural Science. By undertaking new research some industries are gaining a competitive advantage over other industries, cultivating effective strategies...

... was reported by the authors. 07 02 2022 08 06 2022 18 07 2022 27 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Fantasy sports Sports media Heuristics Race As consumer influence has evolved, personal sentiment...

...Kim Trottier Purpose The purpose of this paper is to establish the optimal decision-making style in a fast-paced, complex, and dynamic environment. Design/methodology/approach Three decision-making attributes are explored: the use of intuition vs analysis, the proclivity to heuristics...