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Keywords: Hierarchy of effects
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Journal Articles
Sport, Business and Management: An International Journal (2013) 3 (2): 118–126.
Published: 10 May 2013
... world the web site is both the store (brand) and the advertisement. Researchers developed the concept of attitude toward the web site to extend the hierarchy of effects research into the internet research and explain consumer behavior online. In the first conceptualization of the construct, Chen...

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