Keywords: Identity integration
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Journal Articles
Sport, Business and Management: An International Journal (2025) 15 (2): 225–244.
Published: 06 March 2025
... loyalty: identity integration, emotional attachment, cognitive coherence, behavioral consistency and social connectivity. Fans exhibited a strong psychological connection to the Karachi Kings, fueled by regional pride, shared experiences and a sense of community. The findings emphasize the importance...

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