Keywords: Immersion
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Journal Articles
Sport, Business and Management: An International Journal 1–18.
Published: 13 August 2025
... (Leis et al., 2024). Originality/value This study investigates player motivations based on perceived gratification – achievement, socializing and immersion, drawn from Bartle’s player types for Indian e-sports players. The study shall help game developers and league owners by targeting...

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