... Licensed re-use rights only NFTs Fan tokens Sport marketing Fan engagement Latin America Blockchain Innovation Digital assets such as nonfungible tokens (NFTs) and fan tokens have rapidly emerged as novel instruments through which professional sport organizations seek to engage fans...

.... This research holds significant value for sports and economic policy designers, particularly in the context of developing nations. It opens new dimensions, leveraging the sports-tourism nexus as a strategic tool for economic diversification. Use of innovative technology: The traditional sports...

... perspectives to examine the rise of the sportainment ecosystem. Anchored in Schumpeter’s notion of creative destruction, it analyses how cycles of innovation have disrupted traditional sport structures. Viability is framed not merely as commercial or financial success but as a multidimensional construct...

...Daniel Read Purpose In response to increasing competition for consumer attention, sport governing bodies have innovated short-format, action-oriented versions of traditional sports to attract new fans. This article explores how sport governing bodies (SGBs) manage the need for innovations to both...

..., emphasizing components that allowed organizations to overcome these concerns. By shining a light on the occurrences and challenges of corporate entrepreneurship within the sport industry, the authors hope to continue the push for greater interest in and examination of sport-related innovation...

... entrepreneurship to innovative sport business owners. Design/methodology/approach Twenty-six entrepreneurs based in Scotland who started a sport business have been surveyed and 8 entrepreneurs were interviewed. Findings Participants demonstrated a high inclination for self-employment mainly following pull...

... of the policy document has been carried out under the light of the theory of innovation, namely, the contributions of Peter Drucker, who looks at innovation as a means to foster change in the social and economic environment, inducing new patterns of behaviour and creating new habits. This theoretical framework...

... of sports events. The development of emerging technologies create new opportunities that sports industry demands a growing range of innovative solutions for the purposes of decision making to be tested and accepted in the near future. Research limitations/implications – The research is based on data...