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Keywords: Internationalization
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Journal Articles
International orientation of professional football beyond Europe: A digital perspective on the global reach of English, German and Spanish clubs
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (1): 97–114.
Published: 12 April 2019
... at: carolin.fleischmann@marshall.usc.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Football Internationalization Emerging markets Digital media Internationalisation is a key success factor for European professional football clubs, who...
Journal Articles
Sports teams and equipment manufacturers going international: The strategic leverage of co‐branding
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (1): 63–77.
Published: 15 March 2013
...André Richelieu; Michel Desbordes Purpose The purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can teams and equipment manufacturers benefit from their association in order to expand...
