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Keywords: Internationalization
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Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2013) 3 (1): 63–77.
Published: 15 March 2013
...André Richelieu; Michel Desbordes Purpose The purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can teams and equipment manufacturers benefit from their association in order to expand...

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