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Keywords: Investing in sport
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Journal Articles
Africa rising: turning sporting potential into success
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (1): 117–130.
Published: 05 December 2023
... propose that investments in sport can drive broader economic and social development beyond sport. Originality/value The authors address the dearth of academic literature on Africa's sport industry, while also inviting more researchers to undertake research agendas that enhance Africa. African...
