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Keywords: Losing team loyalty
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (2): 225–244.
Published: 06 March 2025
... of Karachi Kings fandom. All participants have signed a consent form outlining the study’s objectives, their roles, assurances of identity protection, and the option to withdraw from the study at any point. Fan loyalty Identity integration Emotional attachment Losing team loyalty Sports fandom...
