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Keywords: Marketing strategies
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (2): 176–203.
Published: 25 February 2025
... than just a commercial transaction. It is an indirect marketing strategy that focuses on specific target groups, enabling effective communication and increasing the visibility of the message (Cornwell et al., 2005 ; Koronios et al., 2022). Therefore, the purpose of sponsorship goes...
