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Keywords: Markets
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Journal Articles
Sport, Business and Management: An International Journal (2011) 1 (2): 124–137.
Published: 19 July 2011
...Oliver Budzinski; Janina Satzer Purpose Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable insights for the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities...

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