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Keywords: Martial arts
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (5): 598–617.
Published: 13 September 2022
... 2022 Emerald Publishing Limited Licensed re-use rights only Sport sponsorship Participant-based sport Martial arts The ability of organizations to influence consumers becomes increasingly important (Marin et al., 2018). Organizations need to consider more compelling...
